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Online shopping reaches a tipping point this Christmas 12 Dec 2019 23:11 Scoop Friday, 13 December 2019, 11:34 am Press Release: Slice Media New Zealanders during Christmas: Online shopping reaches a tipping point this Christmas Online Christmas shopping is closing in on offline purchases this Christmas. Of the organised 15% of us …
Refinitiv used filter to block Reuters reports on Hong Kong protests - Reuters 12 Dec 2019 23:06 Google “Let the Chinese decide if they ban something.” Pascal Lamy, a director on the independent body tasked with safeguarding Reuters’ independence. Refinitiv and Thomson Reuters remain close: Reuters sells news to Eikon, and Thomson Reuters retains a 45% stake …
Four Countries in Asia-Pacific Account for 20% Of Global Travel Spending. Is Your Brand Prominently Represented in These Markets? 12 Dec 2019 15:44 Hotel News Resource While the purchasing habits and experiences of these respective four countries may differ from one another, their approach towards overseas vacation, such as directly reviewing at overseas hotel and travel websites, discussing with family, exchanging notes …
Standing Out In This Era of 'Silent Selling': Six Ways Hotel Salespeople Can Use Video Email To Engage Prospects - By Doug Kennedy 12 Dec 2019 15:02 Hotel News Resource It is eerily silent in most sales offices these days. Whereas in the past the halls echoed with telephone conversations between sales managers and group or function planners, these days the only sounds youÂ’ll hear are the clicking of fingers on a computer …
Goldman Sachs backs online beauty & personal care platform Purplle.com 12 Dec 2019 14:32 business-standard Purplle.com (Purplle), an online beauty and personal care platform, has raised $30 million in Series C funding by global investment bank Goldman Sachs with participation from existing investors IvyCap Ventures, Blume Ventures and JSW Ventures. The $7 …
2019 benchmark report: brand vs. non-brand traffic in Google Shopping 12 Dec 2019 14:30 Marketing Land For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in …
Do You Own Your Google Ads Account? 12 Dec 2019 13:26 Forbes Digital marketing tools have become so effective and so powerful that it is absolutely in your interest to leverage these tools, regardless of whether or not you consider yourself a "tech company." Arguably the most powerful digital marketing …
Take A Strategic Approach To Marketing And Communications In Pre-Revenue Environments 12 Dec 2019 13:26 Forbes Marketing a product is difficult. Marketing a product that is not yet on the market is much harder. Despite the fact that all marketers must be able to communicate their value to the company to show the purpose and productivity of their budget, marketers …
11 Often-Overlooked Ways To Leverage Machine Learning For Advertising 12 Dec 2019 13:26 Forbes Artificial intelligence is all over the world, not least of all taking over agencies as a means of supplying actionable insights. Machine learning tools teach an AI what it should and shouldn't do, iteratively producing better results with each cycle. …
December 11th Google Search Ranking Algorithm Update Signals 12 Dec 2019 13:14 Search Engine Roundtable There are now signs that there is a Google search ranking algorithm update going on. The signals started late December 10th, mostly on December 11th and throughout December 12th. We see both chatter in the SEO forums and from the automated tracking tools. …